Gut Health

Viome vs ZOE 2025: Complete Personalized Nutrition Comparison | Expert Analysis

14 min read
Daryl Stubbs
About the Author Daryl Stubbs6-time “Best Massage and Rehab Clinic” winner and founder of Sync Therapy With 12 years’ experience and 10,000+ treatment hours, he blends manual therapy with evidence-based gut-health and lifestyle coaching, helping clients on-site and online worldwide move better, feel better, and live their best..

Confused about Viome vs ZOE? We’ve tested both personalized nutrition services and broken down everything you need to know to make the right choice for your health in 2025.

Quick Summary: Which Service Wins?

  • The Winner: ZOE scores 77/100 vs Viome’s 62/100 – ZOE is better for most people who want proven results.
  • Canadian Alert: ZOE is only available in the US and UK. If you’re in Canada, Viome is your best option among these two services.
  • How They Work: Viome analyzes your gut bugs’ activity and sells you custom supplements. ZOE tracks how your body reacts to food and teaches you what to eat.
  • The Science: ZOE has rock-solid research published in top medical journals. Viome’s studies are weaker and done by their own company.
  • Your Approach: Viome = “Take these pills to fix your health.” ZOE = “Learn to eat better for life.”
  • The Investment: Both are expensive ($200-500 to start, $25-200/month ongoing), but they serve totally different goals.
  • Sync Therapy Exclusive: Canadian readers can save with our exclusive Viome discount codes: SYNC50 ($110 off) or sync15 (15% off first 6 months).
Choose ZOE (US/UK Only)

Best scientific evidence • Educational approach

Choose Viome (Canada + Worldwide)

Use code: SYNC50 for $110 off

Why Trust Our Comparison?

We’ve spent months analyzing both services, reading the research, and talking to real users. Here’s why our review is different from the marketing hype you’ll see elsewhere.

We Read the Actual Research

Not just the marketing claims – we dug into the real scientific studies to see what actually works.

We Scored Everything Fairly

Used a points system based on what matters most: proven results, user experience, and real value.

We Talked to Real Users

Not just success stories – we found out what people really love and hate about each service.

We’re Not Playing Favorites

No sponsorships or partnerships – just honest analysis to help you make the right choice.

Personalized Nutrition in 2025: The Battle of the Titans

Two companies are fighting to be your personal nutrition coach: Viome and ZOE. Both promise to analyze your unique biology and tell you exactly what to eat. But they take completely different approaches – and only one delivers on its promises.

Think of Viome vs ZOE like this: Viome is like having a high-tech doctor who gives you pills for everything. ZOE is like having a really smart nutritionist who teaches you how to eat better. Both use fancy science, but they’re trying to solve your health problems in totally different ways.

Here’s the thing that nobody talks about: One of these companies has solid proof that their approach actually works (hint: it’s not the one spending millions on flashy marketing). The other has amazing technology but shaky evidence that it actually helps people feel better. For comparison, if you’re interested in more traditional gut health testing options, you might also consider the GI-MAP test, which offers comprehensive stool analysis.

We’ve done the homework you don’t have time for – reading research papers, comparing costs, and figuring out which one is actually worth your money. Spoiler alert: The answer might surprise you, especially if you’re dealing with specific issues like leaky gut symptoms or looking for the best probiotic supplements to complement your testing. Our goal is to empower you with the knowledge needed to make informed choices for your health. To further assist, we recommend checking out the seed probiotic review for canada, which highlights top-rated options and their benefits. With the right information, you can confidently select the probiotics that align with your needs and wellness goals.

Quick Comparison

Viome in a Nutshell

  • • Analyzes your gut bacteria’s activity
  • • Sends you custom supplements monthly
  • • “Take these pills” approach
  • • One-time testing
  • • Available in Canada, US, and other countries

ZOE in a Nutshell

  • • Tracks how your body handles different foods
  • • Teaches you what to eat through an app
  • • “Learn to eat better” approach
  • • 2-week testing with ongoing coaching
  • • Only available in US and UK (not Canada)

Important: Geographic Availability

ZOE Availability:

Currently only available in:

  • • United States
  • • United Kingdom

Viome Availability:

Available in multiple countries including:

  • • Canada
  • • United States
  • • And other international markets

For Canadian readers: Since ZOE isn’t available in Canada, Viome is your best option among these two services for personalized nutrition testing.

The Basics: What Each Service Actually Does

Let’s cut through the marketing speak and explain what you’re actually signing up for with each service.

Viome: The “Smart Supplements” Approach

Viome looks at what the bacteria in your gut are actually doing (not just what’s there) and creates custom supplements based on what they find.

What They Test:

  • • Your gut bacteria’s activity levels
  • • What genes your microbes are “turning on”
  • • Signs of inflammation or imbalance
  • • Mouth bacteria (in some tests)

What You Get:

  • • Custom vitamin/mineral blend
  • • Personalized probiotic mix
  • • Food “avoid” and “enjoy” lists
  • • Health scores and explanations

Think of it as: A high-tech way to get personalized vitamins delivered to your door

For context, if you’re curious about how Viome compares to popular alternatives, check out our detailed comparisons of Viome vs Seed and read our comprehensive Viome review.

ZOE: The “Food Education” Approach

ZOE measures how your body actually responds to different foods and teaches you to make smarter choices based on your unique metabolism.

What They Test:

  • • Your blood sugar response to foods
  • • How well you clear fat from your blood
  • • Your gut bacteria types and diversity
  • • Real-time responses during daily life

What You Get:

  • • Scores for any food (0-100)
  • • Educational lessons and coaching
  • • Meal timing and combination tips
  • • Progress tracking tools

Think of it as: A personal nutrition coach that teaches you how to eat for your unique body

The Key Difference

Viome says: “We’ll figure out what’s wrong and fix it with supplements.”

ZOE says: “We’ll show you how your body works and teach you to feed it properly.”

If you’re interested in learning more about gut health fundamentals, explore our guides on gut health diet basics, probiotic-rich foods, and signs that probiotics are working.

What You Actually Get for Your Money

Let’s break down what lands in your mailbox (or inbox) and whether it’s actually useful.

Viome Deliverables

Monthly Box Contains:

  • Custom vitamin/mineral capsules
  • Personalized probiotic blend
  • App with food lists and scores
The Approach:

Take these specific supplements. Follow these food lists. We’ll handle the rest.

Pros & Cons:

✓ Dead simple to follow
✓ Tangible products each month
✗ Creates dependency on their products
✗ Doesn’t teach you much about nutrition

ZOE Deliverables

What You Get Access To:

  • Food scoring app (rate any food 0-100)
  • Educational content library
  • Progress tracking and meal optimization
The Approach:

Learn how your body works. Make smarter food choices. Build sustainable habits.

Pros & Cons:

✓ Learn skills for life
✓ No product dependency
✗ Requires effort and engagement
✗ Monthly fee for “just” an app

The Key Question: What Do You Really Want?

Choose Viome If:

  • • You want someone else to solve your health problems
  • • You prefer taking supplements to changing habits
  • • You don’t have time to learn about nutrition
  • • You like getting a physical product each month

Choose ZOE If:

  • • You want to understand how your body works
  • • You’re willing to learn and change habits
  • • You want sustainable, long-term results
  • • You prefer knowledge over products

Our Recommendations: Which Should You Choose?

After all our analysis, here’s our honest recommendation for different types of people:

Canadian Readers: Important Note

ZOE is currently only available in the US and UK. If you’re in Canada and want personalized nutrition testing, Viome is your best choice among these two services.

While our overall analysis favors ZOE for scientific rigor, Canadian readers should consider Viome as the available option that still offers advanced gut microbiome analysis and personalized recommendations.

For US/UK Readers: ZOE

Best for most people who want real, proven results

You should choose ZOE if you:

  • ✓ Want something backed by solid science
  • ✓ Are willing to put in some effort to learn
  • ✓ Want to understand your body better
  • ✓ Prefer sustainable changes over quick fixes
  • ✓ Don’t want to depend on supplements forever

Bottom Line: Better science, better value, and you’ll actually learn something useful.

Try ZOE Today

Available in US and UK only

For Canadian Readers: Viome

Your best personalized nutrition option in Canada

Viome makes sense for Canadians who want:

  • ✓ Advanced gut microbiome analysis
  • ✓ The simplest possible approach
  • ✓ Personalized supplement recommendations
  • ✓ Available shipping to Canada
  • ✓ No complex testing protocols

For Canadians: While the science is weaker than ZOE, it’s still the most advanced personalized nutrition service available to you.

Try Viome (Canada)

Available in Canada and other countries

Ready to Make a Decision?

Personalized nutrition is the future, but make sure you’re investing in something that works for your location and needs. Whether you choose ZOE (US/UK) or Viome (Canada and other countries), you’ll be getting insights you can’t find anywhere else.

Choose the service available in your country • Use code SYNC50 for Viome discount

Your Questions Answered

Which one should I choose if I live in Canada?

ZOE is only available in the US and UK, so if you’re in Canada, Viome is your best option among these two services. While our analysis shows ZOE has stronger scientific evidence, Viome still offers advanced gut microbiome analysis and is the most sophisticated personalized nutrition service available to Canadians.

For Canadian readers, Viome provides personalized supplement recommendations and food guidance that you simply can’t get elsewhere in Canada.

Which one gives more accurate results?

Both are accurate at measuring what they claim to measure. Viome accurately measures gut bacteria activity, while ZOE accurately measures your blood sugar and fat responses. The difference is that ZOE measures things that directly relate to your health, while Viome measures bacterial activity that may or may not affect how you feel.

Is the testing safe?

Yes, both testing processes are safe for healthy adults. Viome’s involves standard sample collection (stool, saliva, small blood drop). ZOE’s glucose monitor is the same type used by diabetics daily and is FDA-approved. The blood tests are simple finger pricks. However, if you have diabetes or other health conditions, check with your doctor first.

Daryl Stubbs - Registered Massage Therapist and Athletic Therapist

Daryl Stubbs

RMT • Certified Athletic Therapist • Holistic Nutritionist

Daryl Stubbs is the founder of Sync Therapy and an 8-time award-winning clinician. With over a decade of experience since graduating in 2013, Daryl specializes in combining hands-on massage therapy with advanced innovations like red-light therapy, hydrogen water and PEMF. He helps clients in Colwood, Langford, and Victoria, BC move better and reduce pain through targeted rehab and gut-health protocols.

Credentials & Recognition:

  • Bachelor of Athletic & Exercise Therapy (Camosun College)
  • Voted "Best Massage Clinic" & "Best Rehab Clinic" (Community Votes, 2022–Present)

Leave a Comment